Should You Invest in SEO? – Should you use online marketing or SEO to improve your business? It’s a commonly asked question and many business owners prefer internet marketing. Let’s take a look at why search engine optimization (SEO) is needed and why it should be considered an investment. The first reason is that it’s cost effective. With proper optimization, the business can cut costs by a large margin. This
Why Are Meta Descriptions Important? There are some hidden parts in a website that are important for Search Engine Optimization. These are parts in our front-end coding in the HTML code. Meta description is an HTML element used to describe our website’s main idea or theme, and tt advertises our content to search engines. The size of meta description should be 160 characters at maximum. Meta descriptions fall under the
What is Content “Proofreading”? Every social media marketing strategist wants engagement, which only occurs if great content has been produced. Before you start posting your work, make sure it is efficient by following the advice of Verónica Ruiz del Vizo. A professor on the online learning platform smartBeemo, she has developed six questions to proofread content strategies designed for any social media platform. The first question any social media strategist
PayPal Users Can Now Make Transactions On Facebook Messenger Facebook Messenger added this week yet another feature to provide extra convenience to its customers. It is now possible to send money to or request money from friends by using PayPal without leaving the app. Unlike many extensions available on the messaging app, the new feature is actually useful. Beyond business benefits for the companies involved, it was designed to make
Avoid These SEO Blunders SEO is the main thing when you are looking to boost your website’s Google rankings. You will find many tips on the internet on what to do. Sometimes, what NOT to do is equally important. We have put down some things here which are known bad practices. Paid Links: Buying links are not worth it. They are soon recognized to be scams and in the end,
SEO Tips & Tricks Search Engine Optimization has become popular recently. Many have discovered the fruits of going online for their marketing needs. We will discuss a few tips which will give you a boost if you are planning to use SEO for your website. An ongoing process: The first rule of SEO is that it can never attain the “finished” or “Completed” status. It is an ongoing process. You
Social Media Platforms Matching a social network with a social media strategy is not as easy as it sounds. Most people tend to make that decision too early, which could lead to big disappointments later. This step should come after the purpose of the strategy has been defined, the target audience has been selected and the content has been created. Identify The Most Convenient Option Strategists who want to succeed
How To Get Backlinks in 2017 Backlinks are a great thing for your SEO. The most common and the most inexpensive method to acquire backlinks are to write guest posts for an authoritative website. Let’s take a look at some of the methods in which you can build quality links. Request Employees/Co-workers: At this age and day, it can be assumed at least half of the employee population would have
What is Off-Site Optimization? We have all heard or read about search engine optimization. If you have attempted to learn more about it, you might have come across the term Off-page optimization. This refers to all the strategies that can be applied outside the website in order to make it rank better. This means creating high-quality backlinks. Backlinks are those which are found on another website leading back to your
About Search Engine Land With so much activity in the online world, it can be very overwhelming for anyone who uses it. Business owners want to have a greater presence while consumers want to quickly find what they are looking for. Business owners, are you: Seeking new ways to increase your revenue? Trying to improve your SEO ranking? Looking for information and updates on search engines and search engine marketing?
Search Engine Watch (SEW) Search Engine Watch (SEW) is a website that can help you grow your business at an alarming speed. It provides information and updates on search engines and search engine marketing. This website provides a step-by-step technical guide on how to optimize your search engine (SEO). If you are the owner of a startup or existing business and require a boost in your revenue, SEW will help
Learn More About Links Links are an extremely important way in which one can boost their ranking. It provides the search engines information about the site and its value to the users. We will see the different types of links in SEO in this article. There are three main types, namely, inbound, outbound and internal links. Let’s talk about each of them in detail. Inbound Links: These links are those
About Content Marketing Content marketing can be defined as the marketing process that requires effective and fitting content in order to earn customer’s attention with the intent of acquiring an end result of acquiring customer action that can profit the business. Content marketing is a lot of things. At times, it is used to make money for a brand. Occasionally it is used for publicity so people can talk about
A Career In Copywriting If you search copywriting meaning, then one of the first definitions you will get is, “writing text for the purpose of marketing or advertising.” Effective copywriting hinges on your ability to convince those customers who are interested in your services. Copywriting as a Career Copywriting is a timeless skill. From printing advertisements in newspapers, magazines, sales letters, to email marketing; digital marketing and social media marketing
Learn About Google Analytics Web analytics can be defined as the collection and analysis of data in the web for optimizing web usage. Google Analytics is one such web analytics tool. It is also among the most popular tools. It develops statistics about a website’s activity and helps you understand better. You will be able to analyze your visitors better and move ahead accordingly. Google Analytics makes use of first-party
Social Media Managing Tools Social Media Marketing has become more and more popular. With many platforms, each catering to a different way of reaching out to the public, marketing has become easier and not to mention, faster! The one problem many face is to manage all the social media platforms at all times. Many social media managing tools have come to the rescue. We will see some of the most
How To Guest Blog Guest blogging can be defined as a method where one writes an article on others’ blogs to increase traffic for own blog by way of backlinks. This can work both ways. You might get requests to publish their posts on your blog. Some of the advantages of guest blogging are successfully reaching out to more audiences, slowly building authority in your sector, increasing traffic flow, and
Types of Competitors In our previous article about the significance of competitive analysis, one of the points that was discussed seemed rather simple: compiling a list of all your competitors. This step is not as simple as it may appear, however, due to the classification of competitors targeting your consumers. For a robust competitive analysis, you must not only know who your competitors are, but what kind they are. Direct
Social Media Marketing Metrics Although metrics are one of the essential elements of a successful social media marketing strategy, there are other key components that should be considered even before launching any digital marketing campaign. These factors need to be taken into account during the process of content production. The performance of key indicators will most likely fulfill the executives’ expectations if the strategy clearly and completely reflects the unique
Competitive Analysis For SEO Our last article examined the importance of analyzing your business’ competition. Now, we will look specifically at three instrumental components of writing a competitive analysis. Before digging into the logistics, however, it must be noted that conducting good business means maintaining good relationships with your competitors. A thorough competitive analysis cannot come at the expense of these relationships! How Many Competitors Are Out There? First, identify
