About Search Engine Land With so much activity in the online world, it can be very overwhelming for anyone who uses it. Business owners want to have a greater presence while consumers want to quickly find what they are looking for. Business owners, are you: Seeking new ways to increase your revenue? Trying to improve your SEO ranking? Looking for information and updates on search engines and search engine marketing?
Search Engine Watch (SEW) Search Engine Watch (SEW) is a website that can help you grow your business at an alarming speed. It provides information and updates on search engines and search engine marketing. This website provides a step-by-step technical guide on how to optimize your search engine (SEO). If you are the owner of a startup or existing business and require a boost in your revenue, SEW will help
Learn More About Links Links are an extremely important way in which one can boost their ranking. It provides the search engines information about the site and its value to the users. We will see the different types of links in SEO in this article. There are three main types, namely, inbound, outbound and internal links. Let’s talk about each of them in detail. Inbound Links: These links are those
About Content Marketing Content marketing can be defined as the marketing process that requires effective and fitting content in order to earn customer’s attention with the intent of acquiring an end result of acquiring customer action that can profit the business. Content marketing is a lot of things. At times, it is used to make money for a brand. Occasionally it is used for publicity so people can talk about
A Career In Copywriting If you search copywriting meaning, then one of the first definitions you will get is, “writing text for the purpose of marketing or advertising.” Effective copywriting hinges on your ability to convince those customers who are interested in your services. Copywriting as a Career Copywriting is a timeless skill. From printing advertisements in newspapers, magazines, sales letters, to email marketing; digital marketing and social media marketing
Learn About Google Analytics Web analytics can be defined as the collection and analysis of data in the web for optimizing web usage. Google Analytics is one such web analytics tool. It is also among the most popular tools. It develops statistics about a website’s activity and helps you understand better. You will be able to analyze your visitors better and move ahead accordingly. Google Analytics makes use of first-party
How To Guest Blog Guest blogging can be defined as a method where one writes an article on others’ blogs to increase traffic for own blog by way of backlinks. This can work both ways. You might get requests to publish their posts on your blog. Some of the advantages of guest blogging are successfully reaching out to more audiences, slowly building authority in your sector, increasing traffic flow, and
Competitive Analysis For SEO Our last article examined the importance of analyzing your business’ competition. Now, we will look specifically at three instrumental components of writing a competitive analysis. Before digging into the logistics, however, it must be noted that conducting good business means maintaining good relationships with your competitors. A thorough competitive analysis cannot come at the expense of these relationships! How Many Competitors Are Out There? First, identify
SEO Strategy SEO stands for Search Engine Optimization. Most of our readership, of course, already knows this. That being said, let’s jump right into the strategy for today! SEO is a strategy used to build and promote online businesses or platforms. It helps one match their website to the algorithm that is used by the search engines to rank the websites. Over time, the SEO has become more refined. Certain
Uncover The Truth About Search Engine Marketing Suppose you have started a business which sells sports equipment. Now you need to try a few marketing strategies to get people to attract consumers, but what if consumers search for “sports equipment” and are instantly greeted with your website? Wouldn’t that be nice? Search Engine Marketing (SEM) initially was used as a term that consisted of paid search marketing as well as
Who is Jeff Bullas? Less than a decade ago, a man used to struggle finding a job and had to battle unemployment at times. With the added burdens of $50K in debt and a divorce, even his closest friends and family must have thought that he was done for. However, now he has a website that gets one million visitors in a year and more than 600K followers from social
Understand Social Media Marketing Social Media Marketing is an up and coming way of marketing your business, product, or service. Let us start with the basics in this article. A simple way to get started with this is to analyze your business’s goals. The marketing might be easy but there is no point of you putting in the efforts only to realize it did not pay off. If you want
Social Media: Fake or Real? There still are some people who tend to criticize the amount of time others dedicate to social media spaces by saying they do harm to their social lives when they engage in the digital world. Those who spend a significant part of the day on social media-related activities are often told that they waste their time in virtual relationships. Is that true? In their 2016
Keyword Optimized Articles Search Engine Optimization uses various factors to determine a page’s rank. Keywords are a great way to make sure your website ranks at the top. Writing keyword rich articles is one of the most common ways to achieve this. Keywords, to put it simply, are those words or phrases which are entered the most by the users into the search engine. This will direct more traffic flow
The Pros & Cons of Social Media Marketing Social Media is on the rise. From a kid as young as 4 years old to an old lady aged over 80, the fever of social media has caught up with everyone. It is not as bad as many make it out to be. In fact, if you are a business owner, this is probably the best news ever! Social Media Marketing
Email Marketing Tips Before incorporating email marketing approaches into one’s advertising strategies, business professionals must be aware of best practice behaviors and avoid any actions that create problems rather than solutions. Some marketing campaigns utilize a broad sowing technique whereby emails are sent out in large numbers to random users. This indiscriminant mailing, however, can result in more negative than positive results and has actually precipitated legal action in the
About Email Marketing When evaluating marketing strategies for one’s brand, savvy business professionals compare the revenue earned from specific marketing approaches to the costs involved. If the liabilities outweigh the benefits – financially or otherwise – it makes little sense to continue utilizing such strategies. Email marketing can be a significant branch of digital marketing that is both convenient and cost effective. Communicating via electronic mail was one of the
Instagram or Snapchat? Yes, Instagram has also become much more popular among influencer’s. Their use of Snapchat Moments declined 33 percent over the course of a six-month period ended in August, according to a study conducted by the social marketing agency Mediakix. Over the same period, there was a 14 percent increase in Instagram Stories’ usage. The research found that, on average, 12 top influencer’s posted 7.6 Instagram Stories per
How To Target Your Audience Once you have determined the purpose of your social media strategy, the next step is to make a detailed analysis of the audience you intend to reach. People use social media platforms to establish personal connections and stay in touch with other people who share similar interests. If you want successful results, start to think about your target as an individual rather than just a
Branding Your Business Poorly designed social media strategies are too common. One of the reasons is that companies and individuals who produce content for social media platforms forget that online communities are formed by human beings. It might be obvious but people tend to feel connected to other people, which is why is so important for brands to define their personality. Unique brands with specific human characteristics succeed at building
