Types of Competitors In our previous article about the significance of competitive analysis, one of the points that was discussed seemed rather simple: compiling a list of all your competitors. This step is not as simple as it may appear, however, due to the classification of competitors targeting your consumers. For a robust competitive analysis, you must not only know who your competitors are, but what kind they are. Direct
Competitive Analysis For SEO Our last article examined the importance of analyzing your business’ competition. Now, we will look specifically at three instrumental components of writing a competitive analysis. Before digging into the logistics, however, it must be noted that conducting good business means maintaining good relationships with your competitors. A thorough competitive analysis cannot come at the expense of these relationships! How Many Competitors Are Out There? First, identify
SEO Strategy SEO stands for Search Engine Optimization. Most of our readership, of course, already knows this. That being said, let’s jump right into the strategy for today! SEO is a strategy used to build and promote online businesses or platforms. It helps one match their website to the algorithm that is used by the search engines to rank the websites. Over time, the SEO has become more refined. Certain
Keyword Optimized Articles Search Engine Optimization uses various factors to determine a page’s rank. Keywords are a great way to make sure your website ranks at the top. Writing keyword rich articles is one of the most common ways to achieve this. Keywords, to put it simply, are those words or phrases which are entered the most by the users into the search engine. This will direct more traffic flow
Email Marketing Tips Before incorporating email marketing approaches into one’s advertising strategies, business professionals must be aware of best practice behaviors and avoid any actions that create problems rather than solutions. Some marketing campaigns utilize a broad sowing technique whereby emails are sent out in large numbers to random users. This indiscriminant mailing, however, can result in more negative than positive results and has actually precipitated legal action in the
How To Target Your Audience Once you have determined the purpose of your social media strategy, the next step is to make a detailed analysis of the audience you intend to reach. People use social media platforms to establish personal connections and stay in touch with other people who share similar interests. If you want successful results, start to think about your target as an individual rather than just a
My Precious With so many mobile activities and online experiences, digital marketing professionals need to know how to effectively reach and retain their customers. Better RAM and faster processors in mobile devices enable users to multitask like never before, allowing them to toggle between applications, games and website tabs without sacrificing functionality. The lack of singularity in mobile use, however, creates a unique problem for marketers trying to put their
Taco Bell is one of the most renowned fast food chains with 350 franchises located in different parts of the world. It offers Mexican food including tacos and burritos. Taco Bell & Social Media Marketing Taco Bell struggled in the past but it was quick to adapt to social media and became a sensation again. Now Taco Bell’s social media marketing strategies are studied thoroughly by experts and they have
How To Create Killer Content Write Unique Content Original and unique content is what Google is looking for. If your content does not catch your readers attention, then your website is doomed. If your website copies content from another website, then you will get penalized. Content & Keyword Analysis The web pages on your website must contain words that are relevant to your services and products. Keywords help the search
Top 4 SEO Mistakes So you’ve tried all the SEO tactics you’ve read about online, spent lots of money on SEO campaigns, and still have no positive results? Chances are you must be committing some common SEO mistakes while optimizing your website. Let’s have a look at some dreaded SEO blunders that are keeping you at bay. Keyword Stuffing It’s good to use keywords several times in the content, but some people
3 Quick Online Marketing Tips To succeed in your online business, you have to apply the best marketing strategies. Here are 3 online marketing tips to help you attain your goals. Optimize Your Website With SEO You should make sure that internet users can find you fast. Make sure you add powerful and relevant content. Make sure that you use keywords that many people are likely to use when searching
Why You Should Hire An Search Engine Optimization Company SEO remains an internet marketing technique that comes with several unique benefits. This internet marketing strategy can help give your company the best visibility result that converts. However, it is always a difficult task to find a dependable, professional and reliable SEO service if you don’t have any prior knowledge about the entire process. Do you reside in Beverly Hills, Los
Should You Care About Google Updates? It depends! The Google updates are designed to remove spam from their search engines. If you’re using shady black-hat SEO tactics to rank on Google, then yes, you should be worried every time Google announces a new update. I’m never worried when Google announces a new update because it doesn’t matter. If your website is relevant to what people are searching for, and you’re
About Google RankBrain In the previous article, we talked about some of Google’s ranking factors behind its search engine. Now we will discuss a fairly recent algorithm that has become highly significant in Google’s processing of searches. Google revealed its 3rd most important ranking factor out of 200 major factors named as RankBrain on the 26th of October, 2015. RankBrain is an algorithm learning artificial intelligence system. It is the
About Google’s Algorithms Google has invented a lot of things over the past few decades but its Search Engine is undoubtedly the most useful friend of our lives. We use it to ask almost any academic, personal, professional, and daily life question that comes to our mind. Have you ever wondered the factors behind Google’s search engine that produce results merely in a fraction of second?Google uses 200 factors in
Email Marketing Service – Email marketing is mandatory if you plan to take your business to the next level. You need a way to keep in constant contact with your clients and followers, and the best way to do that is via email. You can use email marketing to alert your clients about special promotions, new products, and new blog posts on your website. I’m sure you’ve noticed that most
Google Business Listing Service – If you’re a local business owner, then you need to take advantage of local business listings. Google, Yahoo, and Bing will always show business listings before their organic search results. Getting your business listing ranked on the first page of Google can make a huge difference for your business and increase phone calls and sales. We’re continually optimizing and split testing different SEO strategies that
SEO Consulting Service – Do you need SEO advice, web design tips, a PPC (pay-per-click) strategy, or general advice to help improve your business? We’re here to help. We’ll analyze your current marketing strategy and help you put together a plan to improve your exposure, online reputation, and maximize profits. We realize that some clients want to learn a long term marketing strategy that they can implement themselves. Based on
