How Does Sales Promotion Work?

October 10, 2022
by Mathew Pitt

More About Sales Promotions – One component of the promotional mix is sales promotion. Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix. In order to boost customer demand, generate market demand, or improve product availability, sales promotion employs both media and non-media marketing communications for a predetermined, brief period of time. Examples include giveaways, coupons, discounts, point-of-purchase displays, premiums, prizes, free samples

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SEO Compared to SEM

December 27, 2021
by Mathew Pitt

SEO Compared to SEM – SEO is part of the broader field of SEM. Google Adwords and Bing Ads, formerly known as Microsoft’s adCenter, are examples of paid search results (SEO). AdWords or Bing Ads, pay-per-click (especially beneficial for local providers as it enables potential customers to contact a company directly with one click), article submissions, advertising, and ensuring that SEO has been done are all part of SEM’s paid

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Targeted Advertising For Los Angeles Customers

December 22, 2021
by Mathew Pitt

Targeted Advertising For Los Angeles Customers – A form of targeted advertising, including online advertising, is aimed at an audience that shares certain characteristics with the product or person the advertiser is trying to sell. They can be demographic, focusing on demographic characteristics such as race, economic status and sex or psychographic focusing on consumer values and attitudes, personality and attitude, lifestyle and interest. There are many behavioral variables that

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Los Angeles SEO and Search Engine Marketing

December 6, 2021
by Mathew Pitt

Los Angeles SEO and SEM – When it comes to Internet marketing, SEO isn’t always the best strategy for every website. Paid advertising through pay per click (PPC) campaigns can be more effective for some websites, while SEO isn’t for everyone. An SEM campaign is a search engine ad campaign that includes the design, implementation, and optimization of the ad campaign. Paid versus unpaid search engine optimization (SEO) is a

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Top SEO Statistics in Los Angeles

October 12, 2021
by Mathew Pitt

Top SEO Statistics for 2021 – SEO is always changing which prompts us to update our SEO strategies to implement new practices and drive traffic. Each year, we are astounded by the new statistics that show us just how important it is for any business to have a solid SEO strategy in order to drive traffic and compete for their share of the market. Here are the top SEO statistics

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Is Email Marketing Still Important in 2021?

October 7, 2021
by Mathew Pitt

Is Email Marketing Still Important in 2021? – Does email marketing sound like a bit outdated marketing tactic to you? Should you stop doing that in 2021 and move on to newer trends? Short answer: no. Email marketing is still valuable in 2021 and you should not abandon this marketing method because it still brings value. If something works, why change it, right? If you apply it successfully, email marketing

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3 Important SEO Tips You Need to Know

October 3, 2021
by Mathew Pitt

Important SEO Tips You Need to Know – Driving organic traffic sounds difficult and it does require a constant effort but it’s possible. If your SEO strategy is solid, you will see the results of your efforts in the future. The higher you rank in search results, the more people will see your website and learn about your product or service. There is great potential for making lots of sales

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YouTube Tags and How to Use Them

September 13, 2021
by Mathew Pitt

How To Use Tags on YouTube – As the largest video-sharing platform known, YouTube can help you promote your brand and reach so many people. If you’re new to posting videos on YouTube, you may not know what YouTube tags are and how they’re supposed to help you. YouTube tags are keywords that are meant to help the platform categorize your content and understand what it’s about. You add them

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Facebook Marketing Mistakes You’re Making

September 6, 2021
by Mathew Pitt

Facebook Marketing Mistakes – With so many active users on Facebook, you’d think that just being on Facebook and promoting your business is enough. The truth is, you still need a proper strategy. Many businesses make some pretty common Facebook marketing mistakes because they don’t have plans and strategies in place. If you’re promoting your business on Facebook, be aware of these marketing mistakes you could be making below. 1.

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How Important Are Backlinks For Your Website?

July 17, 2021
by Mathew Pitt

Backlinks For Your Website – We all know that backlinks from authoritative sites are a very important ranking factor. Aside from quality content, backlinks are still valuable for SEO in 2021 and will continue to be for the foreseeable future. Every successful website has backlinks so the real question isn’t whether you really need them, but what kind of backlinks you need and how many are enough to rank high

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Online Advertising For Your Small Business

March 13, 2021
by Mathew Pitt

What Are The Benefits of Online Advertising? – Organic SEO marketing can be one of the best forms of internet marketing. Organic search engine optimization, or SEO, is one of the most powerful methods that businesses can use to get found on Google. Organic search engine optimization services work by improving the quality of your site’s content and increasing its relevance with Google. Search engine optimization helps your site get

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How to Market Your Brand on Tik Tok

November 17, 2020
by Mathew Pitt

How to Market Your Tik Tok Social Media Account – If you’re looking to market your brand on Tik Tok but have no clue where to begin, we’ve got you covered. Tik Tok is a social app where users can create and share short-form videos. The app continues to soar in popularity, especially among the Gen Z and Millennial audiences. If you’re looking to promote your brand on Tik Tok,

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Social Media Marketing Mistakes You’re Making

March 30, 2020
by Mathew Pitt

Social Media Marketing Mistakes – If you’re building your brand, social media is the place to be, especially now that everyone is staying at home with loads of free time. But surprisingly, despite the countless how-tos, tutorials, and guides for social media marketing, many companies are still making the same mistakes over and over again. In this post, check out what some of the most common social media marketing mistakes

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Most Popular Video Posts Your Audience Wants to See

January 14, 2020
by Mathew Pitt

Video Marketing Advice 2020 – By now, you are already aware of how valuable video posts are. They help you increase your conversion rate, they represent the most-shared content on social media, and they are more engaging than text posts. Businesses have realized this and are flocking to YouTube. But what are the types of video posts that people enjoy seeing the most? Here are some of them. Interviews Invite

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How to Boost Organic Reach on Facebook?

January 2, 2020
by Mathew Pitt

Facebook Marketing Tips 2020 – Do you want to build a successful online business? Do you want to increase your website’s visibility? Want more leads? The key to all that is traffic. But driving traffic nowadays is more competitive than ever. It’s becoming harder and harder to reach new customers. But it’s still possible if you know what you’re doing. Facebook is still a relevant place for that, as are

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Why You Should Use Long Tail Keyword

November 12, 2019
by Mathew Pitt

What Are Long Tail Keywords and Why You Need to Focus on Them? – You’ve probably heard of long-tail keywords and how they help you rank well in the search results page. But what exactly are long-tail keywords and why are they important? Long-tail keywords are phrases that usually consist of more words (as opposed to short or head keywords). They are more specific than head keywords. People use these

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Different Types of Internet Marketing

February 12, 2019
by Mathew Pitt

Internet Marketing Services – We live in the digital era today. Hence, it comes as no surprise that the old marketing tricks are of very little use in this computer and smartphone driven world. Online marketing includes search engine optimization, search engine marketing, content marketing, pay-per-click advertising, email marketing, social media marketing, and affiliate marketing. Search Engine Optimization helps rank your website on search engines when customers look for specific

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Authoritative Content Creation Blueprint

November 27, 2018
by Mathew Pitt

How To Create Great Content Fast! – A great challenge faced by most online and content marketers is how to create and develop content that stands out from the rest. It’s believed that you have to be a professional with years and years of experience before you can even think of doing this. Another challenge here is that not only excellent content needs to be created, but it needs to

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Is SEO Worth The Investment?

November 23, 2018
by Mathew Pitt

Should You Invest in SEO? –  Should you use online marketing or SEO to improve your business? It’s a commonly asked question and many business owners prefer internet marketing. Let’s take a look at why search engine optimization (SEO) is needed and why it should be considered an investment. The first reason is that it’s cost effective. With proper optimization, the business can cut costs by a large margin. This

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Effortless Ways To Increase Your Website Traffic

November 21, 2018
by Mathew Pitt

Increase Your Website Traffic –  Are you looking to increase your website traffic? We have compiled a few best tactics for you to do this. You’ll have to put in the effort and time required in order for this to be successful. A great way to increase the visibility of your brand is to start a referral program. Most programs work in the same way where the existing visitors are

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