What is Off-Site Optimization? We have all heard or read about search engine optimization. If you have attempted to learn more about it, you might have come across the term Off-page optimization. This refers to all the strategies that can be applied outside the website in order to make it rank better. This means creating high-quality backlinks. Backlinks are those which are found on another website leading back to your
About Search Engine Land With so much activity in the online world, it can be very overwhelming for anyone who uses it. Business owners want to have a greater presence while consumers want to quickly find what they are looking for. Business owners, are you: Seeking new ways to increase your revenue? Trying to improve your SEO ranking? Looking for information and updates on search engines and search engine marketing?
Search Engine Watch (SEW) Search Engine Watch (SEW) is a website that can help you grow your business at an alarming speed. It provides information and updates on search engines and search engine marketing. This website provides a step-by-step technical guide on how to optimize your search engine (SEO). If you are the owner of a startup or existing business and require a boost in your revenue, SEW will help
Learn More About Links Links are an extremely important way in which one can boost their ranking. It provides the search engines information about the site and its value to the users. We will see the different types of links in SEO in this article. There are three main types, namely, inbound, outbound and internal links. Let’s talk about each of them in detail. Inbound Links: These links are those
About Content Marketing Content marketing can be defined as the marketing process that requires effective and fitting content in order to earn customer’s attention with the intent of acquiring an end result of acquiring customer action that can profit the business. Content marketing is a lot of things. At times, it is used to make money for a brand. Occasionally it is used for publicity so people can talk about
A Career In Copywriting If you search copywriting meaning, then one of the first definitions you will get is, “writing text for the purpose of marketing or advertising.” Effective copywriting hinges on your ability to convince those customers who are interested in your services. Copywriting as a Career Copywriting is a timeless skill. From printing advertisements in newspapers, magazines, sales letters, to email marketing; digital marketing and social media marketing
Social Media Managing Tools Social Media Marketing has become more and more popular. With many platforms, each catering to a different way of reaching out to the public, marketing has become easier and not to mention, faster! The one problem many face is to manage all the social media platforms at all times. Many social media managing tools have come to the rescue. We will see some of the most
How To Guest Blog Guest blogging can be defined as a method where one writes an article on others’ blogs to increase traffic for own blog by way of backlinks. This can work both ways. You might get requests to publish their posts on your blog. Some of the advantages of guest blogging are successfully reaching out to more audiences, slowly building authority in your sector, increasing traffic flow, and
Social Media Marketing Metrics Although metrics are one of the essential elements of a successful social media marketing strategy, there are other key components that should be considered even before launching any digital marketing campaign. These factors need to be taken into account during the process of content production. The performance of key indicators will most likely fulfill the executives’ expectations if the strategy clearly and completely reflects the unique
Competitive Analysis For SEO Our last article examined the importance of analyzing your business’ competition. Now, we will look specifically at three instrumental components of writing a competitive analysis. Before digging into the logistics, however, it must be noted that conducting good business means maintaining good relationships with your competitors. A thorough competitive analysis cannot come at the expense of these relationships! How Many Competitors Are Out There? First, identify
SEO Strategy SEO stands for Search Engine Optimization. Most of our readership, of course, already knows this. That being said, let’s jump right into the strategy for today! SEO is a strategy used to build and promote online businesses or platforms. It helps one match their website to the algorithm that is used by the search engines to rank the websites. Over time, the SEO has become more refined. Certain
Uncover The Truth About Search Engine Marketing Suppose you have started a business which sells sports equipment. Now you need to try a few marketing strategies to get people to attract consumers, but what if consumers search for “sports equipment” and are instantly greeted with your website? Wouldn’t that be nice? Search Engine Marketing (SEM) initially was used as a term that consisted of paid search marketing as well as
Who is Jeff Bullas? Less than a decade ago, a man used to struggle finding a job and had to battle unemployment at times. With the added burdens of $50K in debt and a divorce, even his closest friends and family must have thought that he was done for. However, now he has a website that gets one million visitors in a year and more than 600K followers from social
Social Media: Fake or Real? There still are some people who tend to criticize the amount of time others dedicate to social media spaces by saying they do harm to their social lives when they engage in the digital world. Those who spend a significant part of the day on social media-related activities are often told that they waste their time in virtual relationships. Is that true? In their 2016
Keyword Optimized Articles Search Engine Optimization uses various factors to determine a page’s rank. Keywords are a great way to make sure your website ranks at the top. Writing keyword rich articles is one of the most common ways to achieve this. Keywords, to put it simply, are those words or phrases which are entered the most by the users into the search engine. This will direct more traffic flow
The Pros & Cons of Social Media Marketing Social Media is on the rise. From a kid as young as 4 years old to an old lady aged over 80, the fever of social media has caught up with everyone. It is not as bad as many make it out to be. In fact, if you are a business owner, this is probably the best news ever! Social Media Marketing
About BuzzFeed’s Viral Content It is extremely difficult to find a young internet user who has not been exposed to BuzzFeed’s content. The media platform dedicated to viral content production and monitoring designs messages based on the audience’s needs. It might sound obvious but this actually requires deep analysis. BuzzFeed’s content geniuses work based on key elements that will trigger the user’s desire to let others know how they felt
About Neil Patel Neil Patel is an internet entrepreneur. His entrepreneurial and digital marketing skills assisted major companies like Amazon, NBC, GM, HP and Viacom to increase their revenues. Neil co-authored the book ‘Hustle: The Power to Change Your Life with Money, Meaning and Momentum’. He also co-founded three internet marketing companies: Hello Bar, Crazy Egg and KISSmetrics. Neil Patel’s Early Career At the young age of 15, Neil sold
Email Marketing Tips Before incorporating email marketing approaches into one’s advertising strategies, business professionals must be aware of best practice behaviors and avoid any actions that create problems rather than solutions. Some marketing campaigns utilize a broad sowing technique whereby emails are sent out in large numbers to random users. This indiscriminant mailing, however, can result in more negative than positive results and has actually precipitated legal action in the
About Email Marketing When evaluating marketing strategies for one’s brand, savvy business professionals compare the revenue earned from specific marketing approaches to the costs involved. If the liabilities outweigh the benefits – financially or otherwise – it makes little sense to continue utilizing such strategies. Email marketing can be a significant branch of digital marketing that is both convenient and cost effective. Communicating via electronic mail was one of the
